27 May 2021

Full-Time Marketing Campaign Manager by Shoprite Group

Shoprite Group – Posted by JobdirectaSA Staff Brackenfell, Western Cape

Job Description

Purpose of the Job
An exciting opportunity exists in the Marketing team for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects. Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth.
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Job Advert Details
Job Category
Job Objectives
1. Brand Strategy Implementation: Plan, implement and track the annual brand strategy for a specific brand and division in the Shoprite Group. Measure the effectiveness of the marketing plan through continuous analysis and reporting. 2. Alignment of Communication and Advertising: Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering. Manage and coordinate the day-to-day marketing / advertisement activities of the brand. 3. Campaign Management: Manage campaign budgets to ensure that spend is tracked and delivers return on investment. 4. Relationship Building: Foster a sustainable relationship with internal business clients / stakeholders and brand agencies. Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy. Plan and implement national campaigns against deadlines and costs.
BCom (Marketing) qualification or similar qualification
4+ years Marketing experience i.e. Retail Marketing 4+ years Campaign Coordination (e.g. advertising)
Knowledge and Skills
Marketing principles and practices
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