27 May 2021

Full-Time User Experience Designer (UX Designer) by Shoprite Group

Shoprite Group – Posted by JobdirectaSA Staff Cape Town, Western Cape

Job Description

Purpose of the Job

As a User Experience Designer (UX Designer), drawing on your understanding of business requirements and any technical limitations, you are responsible for conceiving and conducting user research, interviews and surveys, and translating them into sitemaps, user flows, customer journey maps, wireframes, mockups and prototypes. Working collaboratively with the design team, engineers, customer-facing product managers and various business stakeholders, the team will look to you to craft intuitive, consistent and delightful omnichannel customer experiences for one or more Financial Services offerings. The primary focus of the role is to optimise web-based applications to improve usability, and create the best user experience by exploring different approaches to solve end-users’ problems.

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Job Objectives

Assist the design team and product managers in the conceptualization of viable and disruptive product ideas. Identify potential opportunities for new products as well as product, user interaction and customer experience improvements. Drive customer-led design thinking across omnichannel digital channels. Develop, improve and promote delightful out-of-platform customer experiences (onboarding, customer service, internal servicing etc.). Continuously seek to validate hypotheses and business lead decisions through user feedback (analytics, user research, behavioural observation, etc.). Gather and evaluate user requirements in collaboration with product managers, engineers and business stakeholders. Using qualitative and quantitative insights, translate well-defined user problems into intuitive, delightful user experiences. Develop personas, storyboards, process flows, sitemaps, wireframes and prototypes aligned to customer needs and preferences. Work within, define and build on a design system patterns, behaviours and standards. Work closely with engineering, product, and business teams to find elegant, yet practical, solutions to design challenges. Remain abreast of and understand competitor products and current trends in UX technology to inform current solutions. Continuously make recommendations to improve effectiveness.


Degree completed or in progress in IT, Computer Science, Business or equivalent


+2 years experience as UX / UI Designer or similar role Experience in user centered design and customer lead digital experiences Preferred Experience in successfully launching mobile, web, and platform product features Exposure to and experience in analytics and big data

Knowledge and Skills

Demonstrable knowledge of the following: User experience principles, design standards, and platform behaviour for digital products, including but not limited to mobile applications, and Point of Sale. Design tools, namely Azure, Sketch, Adobe Creative Suite, Invision, and Articulate Storyline. Digital customer design development (i.e. user experience design, wireframing, AB testing, customer research etc.) Preferred Statutory requirements, applying and monitoring relevant laws, regulations and best practices as they relate to UX, technologies and end users Understanding of the African digital landscape and customers Understanding of digital marketing and traditional media

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